Social Media Release: National Peanut Festival 2017


Note: The following social media release is a proof-of-content assignment for a university course.

PITCH:

It is the best time of the year in southeast Alabama. The 74th annual National Peanut Festival will be held November 3-12, 2017. The festival will hold its traditional events including beauty pageants, amusements rides, concerts, livestock shows, contests, a parade, fair food and more. This year the festival will feature music entertainers Corey Smith, Az Izz Band, Michael Ray, 38 Special, and Brett Young. Fairgoers will return to the National Peanut Festival Fairgrounds in Dothan, Alabama.

BACKGROUND:

The National Peanut Festival is the nation’s largest peanut festival held in Dothan, Alabama each fall to honor local peanut farmers and to celebrate the harvest season. Dothan is known as the “Peanut Capital of the World” and is a prime location for growing peanuts. The festival was inaugurated in 1938, and it has since grown from a three-day event to a 10-day event attracting 200,000 fairgoers each year. The massive event is successfully run by 400 volunteers every year. The National Peanut Festival is dedicated to commending local peanut farmers and the Wiregrass agriculture industry for their continued dedication to giving the area a reason for celebrating such an important economic product.

FACTS:

  • When: November 3-12, 2017
  • Where: 5622 Highway 231 South, Dothan, Alabama 36301
  • Hours: Fridays (4:00 p.m.), 1st Saturday (10:00 a.m.), Monday – Thursday (4:30 p.m.), 1st Sunday (1 p.m. – 10:00 p.m.), Last Saturday (12:00 noon), Last Sunday- Carnival Only (1:00 p.m. – 6:00 p.m.)
  • Gate Admission: $7 (ages 5 and under are free)
  •  Amphitheater concerts are free with gate admission.
  • Season Pass (9 days): $45 (available until 5pm on November 3, 2017)
  • Armbands will be available for purchase. Prices and availability will vary each day.

QUOTES:

“This is shaping up to be the biggest festival ever. The 400 or so volunteers are to be commended. We build relationships, whether that is EMS, parking team, ticket takers, you name it. It couldn’t be done without them.”
– Jason Rudd, NPF Board President

“Having the opportunity to serve my community is both humbling and surreal. I cannot put into words how grateful I am for the hundreds of selfless volunteers who serve and help make the National Peanut Festival possible each year.”
-Avery Willis, Miss National Peanut Festival 2017

MULTIMEDIA:

Photo: NationalPeanutFestival.com

Photo: NationalPeanutFestival.com

Photo: Facebook.com/Peanut Festival

 

Photo: NationalPeanutFestival.com

Facebook.com/PeanutFestival

SOCIAL MEDIA:

Facebook
Instagram
Twitter
Website

RELEVANT LINKS:

Schedule of Events
Vendor Info
Frequently Asked Questions
Visit Dothan
Purchase Tickets

CONTACT:

National Peanut Festival Association, Inc.
5622 Highway 231 South (5622 South Oates St)
Dothan, Alabama 36301
334-793-4323
Fax: 334-793-3247
Email: info@nationalpeanutfestival.com
Office Hours: 8-5 (Mon-Fri)

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